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Sending your outreach.

Connect your list, paste your draft, test and send.

You’ll need a Gmail account with mail merge enabled. Check your plan.

Gmail compose window with Mail merge enabled and Add from a spreadsheet in the menu.

1. Turn on mail merge

Open Gmail and select Compose. Beside the To field, select Use mail merge and turn it on.

Gmail draft with the recipient spreadsheet linked in the To field.

2. Connect your contact sheet

Select Add from a spreadsheet, choose your sheet and select Insert. Match the email and name columns, then select Finish.

Gmail showing the first name, last name, email and custom spreadsheet merge tags.

3. Paste your email

Paste your draft. Type @ to insert a first-name tag or another column from your sheet. Keep the subject line plain.

Completed Gmail mail merge draft with first-name and custom merge tags, and the Continue button.

4. Test, then send

First send to a sheet containing only your own inbox. Check the names, links and formatting. Then connect your contact list and send.

Gmail screenshots from Google’s mail merge walkthrough. Select a screenshot to enlarge it.

After sending

Reply to interested prospects and book your calls. Remove people who replied, unsubscribed or bounced before sending follow-ups.

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